Frequently
asked.

By doing. I built a company from zero to €10 million in yearly revenue, over €60 million in total. I know what it feels like when everything falls on you: the sales, the team, the strategy, and the life around it. That's not theory. That's just how it went.

I combine that with knowledge of neuropsychology and sales psychology. And my own formula: (Core Values + Innovation) × Adventure = Entrepreneurial Success. Sounds big, but it works. Ask my clients.

I'm not a standard coach. No scripts, no vague talk, no "how does that make you feel?" I make the diagnosis, write the prescription, and we get to work. Direct, interactive, and tactical.

I know what it's like to carry everything yourself. I bring that with me. What you see is what you get.

Far from it. I see myself as a doctor. You come to me with a complaint. Or you just want to think out loud because you say: "I want to be ready before summer." Without even knowing you have symptoms. Because every entrepreneur hits a wall somewhere.

We discuss the symptoms. Or we discuss what you want. Then I make a diagnosis, write a prescription, and we decide together whether treatment is needed. Sometimes that's a follow-up session. Sometimes a half-day. Sometimes a full course.

No. No five certificates, no complicated tech jargon. But I know how to use AI practically in sales, strategy, and content. I learn by doing, I test, and I take you along with me. Sometimes I learn from you too. Learning together means growing together.

Because behavior is the foundation of everything you do in your business. How you sell, how you communicate, how you make decisions. It's all in your head. When you understand how the brain works, you can break patterns that are unconsciously holding you back. That's not soft stuff. That's strategy.

Because it's not a free introductory call. When you sit across from me, you get my full focus, my experience, and my strategic thinking. You're paying for direction, clarity, and a concrete action plan.

And honestly? I also want to know if you're serious. If you want me to invest time, I expect the same from you. That's how I work.

Yes. That's what the strategic call is for. 80 minutes, my full attention, and you leave with a concrete action plan. Want to continue after that? Then we look together at what format suits you best. A half-day, a Retreat, or a follow-up trajectory.

Of course you can message. And if you've participated in an event, there's room for that. I don't like watching the clock, I've built that in.

But outside a trajectory: one question never comes alone. Behind your message is usually a bigger problem. You don't solve that with one answer. I don't work with band-aids. I look at the cause.

Because your question is rarely the real problem. You think it's a "small thing," but usually it goes deeper. A recurring pattern. Doubt. Lack of direction.

My strength isn't quickly answering loose questions. It's asking the right counter-question. That's where real growth starts.

As long as we work together: whenever you want. But honestly, I don't work with ad hoc "playing doctor." After the first call we decide together what works for you. A Retreat, a spot in the Private Edition, or a one-off half-day session with follow-up advice.

That's exactly what the strategic call is for. We look together at where you are, what you need, and whether my approach fits you. Sometimes one session is enough to get back on track. Sometimes that's where your full growth trajectory starts. You don't need to know yet.

There's no minimum turnover or team size. I work with starting entrepreneurs and with directors of companies that have been running for 10 years. What counts is that you're serious about growth. Not sure? Book the strategic call. Then we look together.

An exclusive half-day for a maximum of 15 entrepreneurs and directors. No big hall, no anonymity. Depth, direct case work, and a safe but confrontational group. You work with the 7 Organs Model, discover how you come across as an entrepreneur, and leave with a personal focus plan. Plus: a 40-minute 1-on-1 follow-up call with me after 6 weeks, including your personal prescription and a concrete action list. Not a bonus. Part of the trajectory.

Yes, of course. They simply register via the page.

Yes, especially. But also if you've been at it for 10 years. I do look at the composition of the group. If I notice there's really no match, I'll call you directly and we'll look at something else together.

Yes, most events are open to everyone. Some events are women only. That will be clearly stated on the page of the relevant event.

Once you've registered, your spot is reserved. You may reschedule your spot up to two times to a different date. No refunds. But your investment is never lost. Check the terms and conditions for the exact arrangements.

An event only goes ahead with a minimum of 8 participants. If that doesn't work out, we move the session to a later date, or you get your investment back. In writing. But honestly? I've never had to do that yet.

That's why we always start with a strategic call. Then we look together: where are you, what do you need, which format fits best?

• Half-day session — Focused, intense, practical. In a few hours we look at where your biggest growth opportunities are. You leave with direct feedback and action points.
• Coaching — We make a plan together and I help you stick to it monthly. Direction, rhythm, reflection.
• Retreat — For those who want to grow and find inspiration. Out-of-the-box, activated, and seen.

Direct clarity. You don't go home with loose ideas. You go home with a concrete action plan that fits your situation. I make the diagnosis, write the prescription, and you know exactly what to tackle first.

In principle no refunds. You may reschedule a session or Retreat up to two times to a different date. That way your investment always remains intact. Check the terms and conditions for the exact arrangements.

Various formats: keynote, workshop, MC, panel expert. Which format suits your event best, we discuss together. Everything is on request and in consultation.

Yes. Both Dutch and English. National and international stages.

Speaking fees from €4,000 excl. VAT. Panel expert and podcast guest are often free. Always on request and in consultation.

No. Every keynote is custom-made. I always adapt my story to what's happening at your company or event. I find it boring to say the same thing every time. There's always something new or current in it.

Go to the speaker page and download the brochure or fill in the request form. I respond personally. After that, a short conversation follows to see if there's a match.

Via the newsletter, LinkedIn, Instagram, and TikTok. Deliberately on different channels, each with its own angle. That way I'm visible and reachable everywhere in the way that suits you.

Fill in the contact form at the bottom of this page. I or my team will respond as quickly as possible.