The Business Diagnosis | The Dutch Sales Doctor
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The Business Diagnosis

Great that
you're here.

This is the first step to look together at where you stand with your organisation. This is not a casual introduction, this is the first treatment. In 80 minutes we'll make a solid diagnosis of your challenges — or simply spar. That works too!

📞 Book your Business Diagnosis
José van Dalen, The Dutch Sales Doctor
"You work hard in your business, but not nearly enough on your business."
You solve one problem, and the next one is already waiting.
Your to-do list grows faster than you can clear it.
You work hard in your business, but not nearly enough on your business.
You want to grow, but you're searching for how and where to start.
Your results are decent, but you feel there's so much more potential.
It's not a lack of effort...
It's time for a diagnosis. That's where I come in.

The approach

As an entrepreneur you're secretly
your own doctor.

I compare a business to a human body. Every now and then you need a check-up — not because things are going badly, but because you want to know where you stand and what can be improved.

As an entrepreneur you're constantly on the go. Working hard, solving problems, pushing through. But what's really happening in the meantime: you've become your own pharmacist, GP and therapist — without even realising it. You're treating symptoms. Not the root cause.

That's exactly where I come in. I make the diagnosis. Together with you.

🩺 My unique "7 Organs Model"

Method

How do we work together?

An 80-minute call via Google Meet. No fixed agenda — the call is about what you need.

1

Preparation

Once payment is confirmed, you'll immediately receive the preparation questions. So we can dive straight into the deep end during the call.

2
80 minutes · Google Meet

The Diagnosis

Live via Google Meet. I listen, analyse, ask a lot of questions and name what's really going on. No detours, no vagueness. We go from chaos to clarity.

3

At Least 3 Concrete Recommendations

You leave the call with 3 actions you can apply directly in your organisation. Tools, templates or a tailor-made approach.

4
Within 24 hours

Recording + Diagnosis & Prescription

You'll receive the recording and, based on my '7 Organs Model', a diagnosis and a prescription. So you can review everything at your own pace and apply it right away.

5
Bonus

1 Week WhatsApp Support

Still have questions about the diagnosis after the call? I'm available via WhatsApp that week.

Investment

Ready for the diagnosis?

€ 697
excl. VAT · one-time
80 min diagnosis · At least 3 concrete recommendations · 1 week WhatsApp support

What others say

Experiences from entrepreneurs

"After the call I finally had clarity. José names exactly what's going on, without beating around the bush. I got to work on it straight away."

Stefan Verheul
Owner · bouwspecialistmatch.nl

"Jose is one of the smartest women I know. She not only has an incredible business intelligence, but perhaps an even greater bullshit detector."

Mabel van den Dungen
Owner · Mabel van den Dungen

"José gave very good critical feedback that made me think differently and led to new insights I wouldn't have reached on my own."

Aaron van Rijn
Owner · LuckyPay B.V.

Follow-up programme

After the diagnosis:
Your Tailored Treatment Plan

Through the right diagnosis and flexible consultations we create sustainable growth. You don't work harder, you work smarter. More control, more focus, more enjoyment.

Treatment Package: 4 Sessions

Flexible doctor's time that you use when you need it. No fixed programme, but always a push to keep moving. We discuss this at the end of the Business Diagnosis.

4 hours with José Valid for 1 year Online via Google Meet
€ 1.950
excl. VAT

Which shot do you need?

Strategic Sparring 1–2 sessions
+

For when you want to spar about revenue leaks, your planning or next steps in your strategy. Or when you just appreciate a push in the right direction and want to check in with an expert to see if you're still on track.

Mystery Guest, Customer Journey Analysis 4 sessions
+

I go through your complete customer journey as a mystery customer. I call, email and analyse every step. You receive a 5-page report with all friction points, missed opportunities and concrete improvements.

Target Audience Analysis 2–3 sessions
+

Who is actually buying from you? And who should be buying but isn't yet? We map your target audience sharply so your marketing and sales finally align.

Business Scan, 7-Organ Method 3–4 sessions
+

The most complete business scan. We apply my 7-organ method to your entire business. You receive a 'Medical File' with a 90-day recovery plan.

* Treatment packages are only available after completing the Business Diagnosis.